Our profile picture tells a lot more about us than we think and would like. This picture is important because it tells of who we are and what you do with the aim of making your customers understand what you offer with your services.
Therefore, you have to know how to be captivating, since every detail is fundamental. Our image is not just the choice of a piece of clothing: it is the expression of what we think of ourselves, of how we would like others to see us, of the harmony we have with our appearance.
Personal Branding: Photo e Video Mobile
The Internet has revolutionised people’s lives, changing structures and systems of relationships that had remained unchanged for centuries. Today, you only need to look at a couple of social profiles and a few results on search engines to find out what you need to know about a person: the image of yourself that you build online has concrete effects on reality. From a professional point of view, but also from a personal one, it means that you have to pay a lot of attention to your online image and the videos you post as they contribute to building your online reputation. A misleading photo, comment or film can create the wrong opinion in people who only know you online, compromising important relationships and even future business collaborations.
Today, your personal branding is increasingly taking place via social media, which is why it is important for you to be able to take good pictures and create entertaining videos that tell people about you and your work.
But the reality is that we are not all photographers and video makers. How can you create quality visual content without having to hire a professional photographer or video expert every day?
Are you a freelancer who would like to be able to say who you are and how you work on Instagram, Facebook and YouTube?
Are you a blogger who wants to make your posts and channels more inviting with original photos and snappy live feeds?
Are you a journalist who, as well as being able to write, needs to be able to document your articles with photos and videos?
For all these situations, this very practical one-day workshop is for you!
At the end of the day, you will be able to take better photos and well-lit videos, ready for publication, which do not require any PC editing.
RECIPIENTS
The course is aimed at all those people who every day have to create visual content that can tell the story of their work and who they are.
Program
09:00 - 09:30 Reception
09:30 -10:20 Personal Branding
10:20 - 11:00 Photography: light, composition and genres
11:00 - 11:20 Coffee break
11:20 - 12:10 Video: not only mobile phone video, but how to take care of audio as well
12:10 - 12:30 Applications: what to use to edit contents
12:30 - 13:00 Practical exercises in Personal Branding: we will analyse the coherence of your social profile images
14:00 - 16:30 Afternoon of practical activities, we will see what equipment to use and apply the topics discussed in the morning, with some tips for purchases.
16:30 - 17:30 Let's prepare and shoot your video presentation. 1:30 minute video presentation, ready to be used on your social channels and website
LUNCH
Lunch is paid by the participant, there is the possibility to bring food from home as there is a kitchen at our disposal inside the coworking space, but as it is nice to share a moment of relaxation and networking, we will find a place near the course where we can all go together. We will give you directions on the morning of the course.
where and when
Milano – Via Caproni 1
Lugano – Via Pioda 8
Available for transfer
One to one course.
Can be delivered in person or online if possible.
Keep in touch:
For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.
