Personal Branding: create your personal brand

What is a Brand?
You will find many definitions on the web, but what you need to know is that in this case we are not talking about names or logos printed on some object, but about that world of dreams, values and projects that lies behind every brand.
Why does a Chanel dress amaze? Why do Nike shoes convey adrenalin?

Not because of a name, or rather: not only.

Your favourite brands, the companies you trust, all have one thing in common: the emotions they convey. A well-made brand is one that is able to be identified with precise values that we all recognise. If we think of a certain feature of a product, or a need we have, and only one brand comes to mind, then that brand is doing its job well.

But what if that brand, instead of being an object, a piece of clothing, a bag, a company, is a professional who manages to identify himself with the values that are fundamental to his work, such as seriousness, reliability, being the best in a given field?

Selling yourself as a professional and being chosen by the company of your dreams? Wouldn’t be bad, would it?

Well, you can do it, you can work on yourself until you are recognised for those values that are appreciated in your field and thus become the first choice of recruiters and employers.

Program

What is Personal branding: we define Personal branding, what does it mean to build a Personal Brand, how do you position yourself in your field to become a reference point. Your public image: what defines your public image, how to strengthen your identity by making it unique, recognisable and reliable. We analyse your image and identify strengths, weaknesses, opportunities and risks (SWOT analysis).
Your style: we analyse your personal style through the chromatic and morphological study of your body and check that the message conveyed is the one you want; how to choose the right combinations, how to dress for the various occasions, enhancing your uniqueness and respecting your personal taste.
Your digital identity: what it means to be online, what you communicate through your actions on social networks, what is the perception of you from the outside, how to convey a correct and coherent message. Verbal and non-verbal communication: how to write an effective CV, how to choose your profile picture and how to make your biography interesting. Business Etiquette: your business card, business emails, professional dress code.

HOW TO ATTEND

Group courses: these are organised according to demand and available places (max. 10 users);

Individual courses: by appointment, I am available to come to your city, the topics can be customised, both in terms of themes and duration;

Company courses: aimed at companies that want to train their staff;
At the end of the course you will receive all the course material and a certificate of attendance.

DOVE E QUANDO

Milano – Via Caproni 1

Lugano – Via Pioda 8

Available for transfer

One to one course.
Can be delivered in person or online if possible.

Personal branding course: learn how to communicate your brand

In order to get noticed, you need to correctly communicate who you are and what your added value is. This is why I am offering you my Personal Branding course, in which you will learn how to express yourself and your professionalism in the right way. The training course I offer starts with your image. There is no point denying it, our personal image tells a lot about us, revealing much more than we think and would like. It is therefore vitally important to monitor the message we communicate and make sure it is exactly what we are interested in.

Working on your personal brand means shaping the story of your personality, your aspirations, the values that are important to you. For an employer or a possible business partner, your image is, as a whole, the first business card you offer. So you need to bring out the best of yourself, communicate efficiency, confidence and balance. This is what will enable you to realise all your projects.

In today’s world, your image is not only the physical one: it is also the one you spread through social media and what you write online. This space, although virtual, is closely linked to your real life.
According to the latest surveys, 70% of HR managers use social media to select candidates for a job.

In my Personal Branding course, I will help you to communicate correctly and consistently on social media, to stand out and be recognised.
It will be a highly customised training course, at the end of which you will know how to take care of your personal brand. I will help you create a communication strategy that fits your profile and we will ensure that your offline and online image is consistent and effective.

Il percorso formativo

Primo focus

Secondo focus

Terzo focus

Quarto focus

Primo focus

Secondo focus

Terzo focus

Quarto focus

Modalità di frequentazione del corso per consulenti d’immagine e personal shopper

Per entrambi i corsi ho scelto un approccio pratico: per imparare la professione del consulente d’immagine e del personal shopper non c’è niente di meglio che mettersi alla prova con esercitazioni realistiche. Faremo insieme tanti esercizi di analisi e di simulazione di una consulenza, discuteremo delle varie opzioni disponibili e del perchè una tra tutte è più consigliabile rispetto alle altre. Imparerai sempre attraverso la pratica.

Il metodo che ho scelto di utilizzare nei miei corsi di formazione nasce a Hollywood negli anni ’60, brevettato dalla psicologa Carole Jackson. È da tempo ampiamente utilizzato nel mondo dello spettacolo, della moda, della politica e del business.
L’analisi cromatica, invece, si basa sullo studio del colore di Itten.

Incluso nel corso

tutto il materiale didattico: dispense, ruota cromatica e palette colore;
palette personalizzata;
attestato di partecipazione (uno per ciascun modulo frequentato);consulenza personalizzata via skype;
2 mesi di tutoring, in cui restare in contatto per approfondimenti e chiarimenti (da usare quando vuoi per risolvere
eventuali dubbi quando il corso sarà finito);
inviti agli eventi di Style Networking;
colazione e break pomeridiano.

Keep in touch:

For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.