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How important is it to look after one’s online and offline image in the post-Covid era? How can this be done consistently and efficiently? I answer these and many more questions in my second book
‘Your image online and offline - Beauty as a communication tool in the age of the digital revolution’.
Your image online and offline
If until recently it was possible to hide behind the sentence ‘we see beauty not in what is beautiful, but in what is loved’, this is no longer the case. All the brands in every field – in particular those in the fashion industry – have become increasingly influential in the eyes of consumers and, as a result, have become ambassadors of a new standard of beauty that does not always convince and satisfy its buyers.
In addition, there are some sociological issues that make it even more important to know how to use one’s image in a consistent way based on its field, without distorting one’s personality, and, above all, transmitting one’s values.
In such a fluid, dynamic and multifaceted context, how can employees, entrepreneurs, and freelancers (or would-be freelancers) behave? Which are the strategies that can be put in place – concretely – to create an effective and successful online image? Personal Branding is mostly this: a strategy (or a set of strategies that involve more channels and online and offline skills) that allows one to enhance one’s points of strength without distorting one’s attitudes or image.
I have created a practical, useful and inspirational handbook for those who – like me – want to seize this pandemic as an opportunity for rebirth and start doing so right from their own image and personal branding strategy. To those who are reading this, I want to say: don’t get upset, the moment is difficult, but it will pass and when it’s over you will be a different person, stronger and more determined. Live the uncertainty and use it to transform yourself because you can become anyone you want.
Why did I write this second book?
Since the Covid-19 outbreak that still affects us, I have been guided by a well-known quote by Albert Einstein: “The crisis is the greatest blessing for people and nations, because the crisis brings progress. Creativity comes from anxiety as the day comes from the dark night. It is in the crisis that is inventiveness, discoveries and great strategies”.
This is why I always strived, in my profession as a Business Image Expert, to try to find a positive side to what happens to us, and the answer to many questions was: ‘I can give my contribution by writing a book that helps people overcome their insecurities, understanding how important it is to look after one’s professional image both online and offline. So I decided to write a book, the second after ‘Fashion Marketing – A journey to discover the new ways of shopping and the mechanisms of 4.0 fashion’, and this time addressing all those who wish to understand how enhancing their image can bring tangible benefits to their profession. The concept of beauty and of its interpretation in relation to its cultural context is a contemporary issue when the digital revolution has led to a distortion of the standards of beauty.
What are you waiting for?
Find out how best to look after your online and offline image
You need my book if…
“Your image online and offline – Beauty as a communication tool in the age of the digital revolution” is a book dedicated to those who:
- are searching for a comprehensive overview of the online and offline image world in the digital revolution era
- want to understand which are the tools that are effective in a personal branding strategy in business related field
- are image consultants and want to enrich their cultural background and their skillset
- want to start a regeneration path and beginning from their own image
My travelling companions: the contributors
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What are you waiting for?
Find out how to look at your best after your online and offline image
Keep in touch:
For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.