Cinderella, get a makeover!

Aesthetic storytelling - ‘Once upon a time’.

Stories have been told since the dawn of time. From Scheherazade to Grimm’s fairy tales to our grandparents’ tales of witches and goblins, the charm of a good story always captivates. The narrative or technique may change, but whether it is the cinema, the theatre or a novel, the pleasant feeling of wanting to find out how it ends is what keeps us gripped to the chair for hours.

THE SUBTLE CHARM OF THE BRAND

What is a brand?

You will find many definitions on the web, but what you need to know is that in this case we are not talking about names or logos printed on some object, but about that world of dreams, values and projects that lies behind every brand.

To narrate it, people write, shoot movies, create a coordinated image, search for the best way to highlight the points of strength of a world, multifaceted as a diamond, which combines companies and consumers in a unique relationship.

Lo storytelling è perciò diventato tradizione consolidata per le aziende, che hanno imparato che le persone non acquistano prodotti, ma emozioni; non vogliono merci, ma sogni.
Il racconto della “storia personale”, armoniosamente integrata con l’immagine, si trasforma nella più potente tecnica per affascinare e avvincere il proprio pubblico, che sia cliente o datore di lavoro.

BECOME THE BEST STORYTELLER OF YOURSELF

In this workshop, we offer an experience that draws on the daily life and personal resources of each participant, to transform it into a unique journey that fascinates the interlocutor and takes him into his own collective imagination.

For an employer or a possible business partner, your image is, as a whole, the first business card you offer.

Thanks to Powerful Writing and the IR Style Coach Method, you will learn to create a structure as colourful and bright as fantasy, built slowly, lightly and ironically: the Storytelling of Beauty.

Objectives

To present products and services creatively, elegantly, and innovatively;
To make the message conveyed to the customers attractive;
To know how to choose coherently your online and offline image;
To turn every simple story into interesting material to fascinate your audience;
To work with words, creating new meanings;
To create original and personal contents, supported by the search and construction of new forms of expression.

Recipients

Professional or entrepreneur in the beauty, body care and fashion industry;
SME;
Shopkeepers or sales managers;
Anyone wishing to start their own business;
Recent graduates approaching the world of work;
Professionals aspiring to more prestigious jobs;
Freelancers who want to stand out from the crowd;
Anyone looking for new work collaborations;
Anyone who wants to become a reference point in their field.

Schedule

(max 12 participants)

8:45 Arrival and registration

9:00 - 11:00 What is PERSONAL BRANDING

Working on your Personal Branding means defining the story of your personality, your aspirations, the values that are important to you. We define Personal Brand, what it means to build a Personal Brand, how to position yourself in your field to become a point of reference. Your public image: what defines your public image, how to strengthen your identity by making it unique, distinguishable and reliable. We analyse your image and identify strengths, weaknesses, opportunities and risks (SWOT analysis).

11:00 - 11:15 Coffee break

11:15 - 13:00 I LOOK AT ME AND I RECOGNISE MYSELF

Personal Branding and Corporate Identity - IMAGE AND LOGO
Power of the archetypal Brand.
Do Powerful Brands exist? Why are they powerful?
Brand as Totem.
Writing exercises to build your own Totem.

13:00 - 14:30 Business lunch

14:30 - 16:30 YOUR STYLE

We will analyse your PERSONAL STYLE through the chromatic and morphological study of your body, and we will verify that the message conveyed is the one you want.
Colour analysis: According to a scientific theory, it is possible to identify four colour groupings in nature, conventionally defined as the four seasons (Fall, Winter, Spring, Summer). Each person, according to their somatic characteristics, can be assigned to a specific season. Based on your season, you will learn how to choose the colours to wear and the most appropriate make-up and hair style for you.
Shape analysis: Shape analysis helps you to identify the geometry of your body in order to identify clothes that highlight your strengths and possibly hide your weaknesses.
Style analysis: Once we have selected the colours and lines that best suit your silhouette, we will identify the garments and accessories that will always enhance you.

EXERCISES
16:30 - 16:45 Coffee break
16:45 - 18:30 I introduce myself to others
Personal Branding and Corporate Identity - TEXTUAL CONTENTS
Personal history.
Uniqueness and differentiation factor.
Values and Talents.
WRITING EXERCISES on PERSONAL BRANDING and CORPORATE IDENTITY to reinforce identity.
NAMING EXERCISES (searching for the name of activities and/or products, or searching for the name of Events, Groups and Facebook Pages).

WHERE AND WHEN

Milano – Via Caproni 1

Lugano – Via Pioda 8

Available for transfer

One to one course.
Can be delivered in person or online if possible.

Keep in touch:

For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.

Cinderella, get a makeover!

Aesthetic storytelling - ‘Once upon a time’.

THE SUBTLE CHARM OF THE BRAND

BECOME THE BEST STORYTELLER OF YOURSELF

Keep in touch:

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