Your image is important because it tells who you are and what you do with the aim of showing your customers the services you provide. Therefore, you must be captivating, since every detail is of fundamental importance. Our profile picture speaks for itself; it says much more about us than we think and would like. The profile picture on social media is connected to several images stored in our brains, each of which evokes emotional reactions and particular thought patterns.
How to create a successful online image
It has been proven that in the first 2 minutes we meet a person our opinion is influenced:
– 55% by what we see,
– 38% by gestures,
– 7% by words,
93% of our opinion of a person is given by visual perception.
We will help you acquire the skills to identify and find your unique image, which represents you in an original way and in line with your Personal Brand.
Feeling unique and in harmony with ourselves allows you to reach your goals and target audience quickly. Our aim is to improve your image, the way you are, helping you to express your identity, with pride and a critical sense, respecting your body and enhancing your natural resources.
RECIPIENTS
The course is aimed at all self-employed women, entrepreneurs, career women, women who are building their lives with their own hands, and who want to have an image that fully represents them and communicates confidence, values, self-esteem, serenity, professionalism in the eyes of others, in line with their target audience.
PROGRAM
Max 12 participants
09:00 - 09:30 Welcome
09:30 - 10:10 WHAT is ONLINE PERSONAL BRANDING with Isabella Ratti
10:10 - 11:00 PERSONAL IMAGE with Isabella Ratti
11:00 - 11:20 coffee break
11:20 - 12:10 Your online image counts more than a thousand words with Sharon Sala
12:10 - 12:30 BEAUTY IMAGE with professional Makeup artist
14:00 - 17:30 Afternoon of practical activities, creation of your own look, personalised make-up and finally a professional shoot to change your online profile image right away at DressYouCan location
LUNCH
Lunch is paid by the participant, but since it's nice to share a moment of relaxation and networking, we will find a place near the course where we can all go together. We will give you directions on the morning of the course.
TOPICS DISCUSSED
What is personal branding online with Isabella Ratti
Everyone is talking about personal branding, but are few sure everyone is talking about the real one? What is the difference between a beautiful portrait and a visual personal branding communication? In this session, we clarify what true online visual personal branding is and its difference with what is communicated as such but is not.
PERSONAL IMAGE with Isabella Ratti
Awareness of a beautiful appearance strengthens self-esteem, improving the relationship with yourself and with others in both the personal and professional spheres. The image consultancy course consists of three stages to help you become aware of the key features of your person and learn how to enhance them from a CHROMATIC and MORPHOLOGICAL point of view:
- Colour analysis
According to a scientific theory, it is possible to identify four colour groupings in nature, conventionally defined as the four seasons (Autumn, Winter, Spring, Summer). Each person, according to their somatic characteristics, can be traced back to a specific season. Based on your season, you will learn how to choose the colours to wear and the most appropriate make-up and hair style for you. - Shape analysis
Shape analysis helps you to identify the geometry of your body and then identify outfits that highlight your strengths and possibly hide your weaknesses. - Style analysis
Once we have selected the colours and lines that best suit your silhouette, we will identify the clothes and accessories that will enhance you at every moment of your day. - The importance of your online image
Your online image counts more than a thousand words with Isabella Ratti
The importance of having a good profile picture that is not the classic one. Like a shot that has been studied down to the smallest detail, from the outfit to the make-up, from the light to the location, it can tell the story of who you are and convey the concepts that best represent you, such as professionalism, strength, kindness, charisma and more.
Videos are also important for your online image and personal branding.
Do you want to make videos yourself? Tips and tricks for choosing the best home or outdoor situation to shoot your videos.
Selfie during events and presentations, how to do it correctly so you don't look like a teenager, but for your personal branding and work on your online communication.
IMAGE BEAUTY with professional Makeup Artist
How to do a simple basic make-up and a more advanced one, taking into account the colour scale and those that best match your personality. Facial morphology, how to harmonise the contours, creating points of light that best enhance the face. We will see techniques and tricks to create "nude" make-up suitable for all occasions, daytime and evening make-up, with useful tips to correct the various eye shapes.
PRACTICAL ACTIVITIES DURING THE COURSE
- Personal chromatic and morphological analysis
- Creation of outfits
- Personalised make-up
- Profile photo shoot, portrait of each participant with outfit designed by Isabella, personalised make-up and advice on location and characterising objects from Isabella.
- For the practical part we will move to DressYouCan, a boutique that provides us with elegant, evening, ceremonial and romantic dresses to find the right outfit for each participant.
WHAT YOU TAKE HOME
- Personalised colour palette
- Shape study
- Tips and tricks for taking a selfie on your own with your mobile phone
- A profile photo either on your mobile phone or a high-resolution file (sent by email after the event)
- Personalised make-up
Dove e quando
Milano – Via Caproni 1
Lugano – Via Pioda 8
Available for transfer
One to one course.
Can be delivered in person or online if possible.
Keep in touch:
For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.
