Module 1: Fashion
History of Fashion, the main fashion houses and the most important Italian and international designers;
Analysis of style: characteristics, identifiable elements.
Terminology: all the terms used in the field by fashion professionals.
Fabrics, shapes, models.
Fashion must-haves.
Analysis of fashion life cycles.
Fashion and aesthetics: the analysis of human behaviour.
DURATION: 8 HOURS
Module 2: Image Analysis
Types of human faces and bodies.
Emphasising imperfections: make-up, corrective make-up, camouflage, hairstyles.
Colour analysis, the principles of Arm Chromia, the Seasons Theory and tonal techniques.
Colour palettes: recommending the right colour combinations of make-up, clothes and accessories according to skin tone, eye and hair colour.
Study of the silhouette: basics of anthropometric analysis to determine the size and proportions of the human body.
Definition of harmony and how to solve the main problems.
DURATION: 8 HOURS
Module 3: Consultancy
How to manage the relationship with the client.
Identifying the client's objectives: the right questions to ask.
Analysis of the client:
- his personality;
- his style;
- his profession;
- analysis of his wardrobe;
- definition of the message to be conveyed by his look.
Wardrobe management and definition of a style consistent with the client's objectives.
Conscious and effective shopping techniques.
Managing the post-consultation: guidelines to be given to the client.
DURATION: 8 HOURS
Module 4: How to become an image professional. You need:
A basis in Economics to carry on the profession of Consultant and Personal Shopper.
Effective Communication techniques to promote yourself as a professional, learn how to manage Public Relations and obtain collaborations with agencies and other professionals.
Basics of Web marketing and managing online presence:
how to create your own website and appear in Google search results;
how to manage a fashion blog;
how to communicate on your social channels;
how to create a conversion funnel to turn visitors to your website into customers.
Personal branding: create your personal brand and define your product.
This part will be crucial to become a successful professional, so we will see in detail:
what a Personal Brand is;
how to define your positioning;
how to manage your online reputation;
your product: the key to uniqueness and personal differentiation;
the Brand: what kind of consultant will you be? Learn how to assess and manage the feelings you convey. We will discover the importance of personal harmony;
the professionals’ tricks to enhance their personal brand.
DURATION: 8 HOURS
Practical session
After theory, practice: we will simulate an image consultancy or shopping session. You will be assigned a client and you will have to define his/her physical characteristics, imperfections to be corrected and personal colour palette. From the interview with the client you will have to establish their personality and needs and define their new style.
