Image for the Web

WHY CHOOSE THIS CONSULTANCY?

to have an online image that represents you in the best possible way;
to make a good first impression online;
because your personal and professional success also depends on your online image;
because 70% of companies' HR say they also select employees based on the information they find online, especially on candidates' social media profiles.

WHAT DO YOU GET FROM THIS CONSULTANCY?

personalised analysis of your public image;
analysis of your social media profiles, your profile picture, your online reputation;
definition of your goals - personal and professional;
definition of a strategy to make your online image effective according to your goals;
a personal branding strategy;
assistance in restyling your social media profiles;
for professional purposes: in-depth analysis of your LinkedIn profile: what works and what doesn't, how to increase your appeal to CEOs and HR managers;
for those you want to start a business on social media: community management, techniques to increase followers and interactions.

THIS IS THE RIGHT CONSULTANCY FOR YOU IF…

you’re looking for a way to stand out online;
you want to exploit the power of social media to succeed;
your online image is not bringing you much benefit (job offers, interesting contacts);
you want to find better job offers with your online image;
you want to become a reference in your professional field through your personal brand;
you want to have full control over your online reputation;
you want to build strong professional relationships on the web
you have a blog and want to increase the distribution of your content by strengthening the link with your community;
you want to create a business on social media.

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The Internet has revolutionised people’s lives, changing structures and systems of relationships that had remained unchanged for centuries. Today, you only need to look at a couple of social profiles and a few results on search engines to find out what you need to know about a person: the image of yourself that you build online has concrete effects on reality.

From a professional point of view, but also from a personal one, it means that you have to pay a lot of attention to your online image and the videos you post as they contribute to building your online reputation. A misleading photo, comment or film can create the wrong opinion in people who only know you online, compromising important relationships and even future business collaborations.

You also need to know how to interact on the web, because even on the Internet there are general rules of behaviour: this is Netiquette, which you need to know and respect in order to be appreciated.

WHY IS IT IMPORTANT TO TAKE CARE OF YOUR ONLINE IMAGE?

In the 2.0 world we are all identified by our avatar: our image is no longer just the real one but also, and perhaps above all, the one we spread through social networks and what the Internet says about us.

That the virtual space is increasingly connected to the real one becomes even clearer if we think that 70% of HR managers use social media to select candidates for a job.

Do you want to convey the right message online, tell people who you are and catch their attention in a positive way, to build strong personal and professional relationships?

Then you need to take care of your online image. My job as an image consultant is to correct the mistakes people make unconsciously online and to help those who wish to obtain more from the web to create a positive and consistent image of themselves.

I use the IR Business Style Coach Method, which allows you to build a strong professional, personal and corporate identity to convey powerful messages on multiple levels.

WHAT WE WORK ON IN AN ONLINE IMAGE CONSULTANCY

your public image
how to have an effective profile picture
your online reputation
your Social Media presence
your digital identity (what you communicate through your actions on social media, what is the perception of you from outside)
Personal branding

Everything will be determined by your goals: my consultancy is always personalised and adapted to what you want to achieve through the web.

Do you want to improve your professional image? We analyse your LinkedIn profile with the aim of making it more engaging. Do you have a blog and want to increase the popularity of your posts? Let’s see how to improve your Facebook page and Twitter account.

I WILL HELP YOU TO:

manage your social media presence according to your goals
have the right online approach with people
use social media tools to build strong relationships
increase your followers
manage your community
have full control over your online reputation
behave according to the Netiquette
create your personal brand
write emails that are not considered as spam

WHAT CAN YOU ACHIEVE BY IMPROVING YOUR ONLINE IMAGE?

new personal and professional relationships
online contacts that become appointments
success in selling your products and services
being considered an expert or influencer in a given field

If you know how to be present online with balance and awareness, the virtual becomes real offering you great opportunities.

Keep in touch:

For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.