About me

I am Isabella Ratti, an image consultant and style coach with an Italian heart and a nomadic soul, who loves and lives fashion in all its aspects.

As a child I used to design clothes, today I help people and companies to design their image, transforming imperfections and flaws into strengths.

I believe in fashion as a service for people

My job is to help people improve their image, to feel good and confident. One of the most fascinating aspects of my profession is to see how, often, the outer change is a sign of a much faster inner development.

My uniqueness, when I assist my clients, lies in seeing and supporting that inner development and helping it to express itself.

My professional philosophy? Fashion should be at the service of people, helping them to express themselves and communicate to the world who they are, what they feel and what they dream of. This is how my mantra ‘Democratize fashion’ was born: let’s make fashion democratic, let’s feel free to wear what we want without prejudice and restrictions.

I am a member of the Association Aici Italy Chapter.

Being an image consultant: I offer my experience, my successes, my achievements and my discoveries.

In all the consultations and projects I undertake, I put all of myself, my passion for the history of fashion, the desire to go beyond imposed clichés, honesty at all costs and the strength to present myself without filters.
All this makes my profession as an image consultant alive and interesting.

Being a Style Coach means teaching people to love their bodies, with their strengths and weaknesses, and giving them a simple method of expressing their personality through clothes.

I like to make people feel good, see them fulfilled and happy.Above all I want to help women, who are often tied to unnatural beauty standards, to make peace with the mirror.

I have refined my intuitiveness and I use it in my relationship with my clients to capture the distinctive traits of their personality that need to be enhanced. My fashion is the fashion that helps you feel better, without artifice, by appreciating your body and becoming aware of your beauty.

I see the soul and I dress it

The fact that many people have a tendency to judge others by their appearance, without knowing them personally, has made me aware that every detail is important. Every single gesture, every action has consequences and creates effects.

Choosing a dress, matching an accessory, and taking care of the hairstyle are the direct way of communicating emotions and moods.

My commitment? Enhancing the uniqueness of people

Your image tells us who you are. But do you know who you are? And do you know what your image is saying about you? As an image consultant, every day I see women and men who, through the way they dress, speak and behave, convey a misleading message or one that is not suited to the context in which they find themselves. I listen to people’s needs and accompany them on a path to focus on and rediscover their own beauty. My clients learn to understand their needs and shine in their own light.

There is no one like you

If you’re wondering how I know that I can help and support you, my answer is simple: I will teach you what I have done.
My glasses are my logo, a fashion detail on which I focus originality, style and elegance. Starting from a problem (myopia), from a limitation (an accessory that can get in the way) to creating your own distinctive feature.

Fashion and I: many projects and specialist training

"Light my Night, dress up with light": Collection of sartorial bags.

From 2014 to 2016, for the Salone del mobile and the Milano Fashion Week, with Federico Sangalli, an eclectic designer, I created a collection of bags that casts light. Silk and optical fibre are combined to create this new fabric covered in frosted optical fibre, worked according to the techniques of 1950s haute couture. A LED connected to a small hidden battery produces an effect of cascading drops of light, which increase in intensity as the light in the room decreases.

Democratize Fashion T-shirts

In 2017 I realised a dream: to give shape to my mantra Democratize Fashion with a limited edition collection of 25 T-shirts designed for all those women who want to be free to choose who to be and how to dress.

Original quotes and graphics, premium fabrics and an inspiration to share.

An all-Italian production, curated by Melidé, to whom Chiara Ferragni has also entrusted her collection of branded T-shirts. This is because they are a group of fashion “artisans” who hand-embroider and use only top quality fabrics.

Fashion editor: designing the visual identity of fashion brands and magazines

I take care of the atmosphere and style of fashion events, choose the mood and work with creative directors, art directors and photographers to create images for photo shoots, videos, fashion videos, events, shows and editorial products.

Image consultant: enhancing people's uniqueness

I offer my clients the IR Style Coach Method, based on simple, effective rules and above all on first-hand experience and practice. I teach them to look at the inner self and make peace with the outer mirror, seeing themselves with a clear and benevolent eye.

Corporate identity: corporate image consultancy

Every company lives through its employees, who are entrusted with a great responsibility: to represent and communicate in the best possible way the philosophy and values that make their company unique. I help small, medium and large companies to define a coherent corporate identity and to create a cohesive and well-prepared team to represent the company to customers, suppliers and partners.

Social Media Specialist, Fashion industry: consulting for fashion brands

I help fashion brands and fashion professionals to exploit the power of social networks to improve their visibility and create a strong relationship with their target audience.

Training in Image Consulting: Teaching a profession - Milan and Lugano

Sharing with others what I have learnt in years of work devoted to my passion is the logical result of the path I have chosen. This training allows me to create awareness of the importance of image, which is still wrongly considered an ephemeral detail.

A course to turn your passion for fashion into a profession. I provide theoretical and practical bases for the profession of Image Consultant: from the analysis of the main trends in contemporary fashion to styling principles. A very practical training course, which prepares you for the real world of consulting and working with clients. Not just theoretical rules on shapes and colours, but a method for empathising with clients, understanding their goals and expectations, and really helping them.

Decluttering training: learning to prioritise - Milan and Lugano

A learning path that starts with tidying up your wardrobe and ends in a philosophy of life that guides you to clarity in all aspects of daily life. I want to explain the Konmari method and teach you how to use it to be more efficient and put your life in order. Learn how to manage your space and your schedule with the IR Decluttering Style Method.

Personal Branding Training and Business Style Coach - Milan and Lugano

Not only companies represent a brand: professionals too, with their daily work, build their “brand identity” and can become reference points in their field. Working on yourself and on your personal branding will enable you to become an expert in your field and work for prestigious companies. In this training course I will help you plan your social media strategy and work on your online image.

In addition, as a Business Style Coach, I support entrepreneurs, managers and professionals in simple, concrete and effective ways to acquire tools and confidence for well-being in life and at work. 

Keep in touch:

For more information on my courses or services, for any question or more in-depth information on a particular topic, please do not hesitate to contact me, I will be happy to answer you.